Selling Value, Not Products

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Message Board > Selling Value, Not Products

Selling Value, Not Products

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Guest
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Jan 15, 2026
10:38 AM

Selling Value, Not Products
Christy Nguyen doesn't sell:
? Gems (but stories of rare beauty)
? Health products (but vitality)
? Books (but healing)
She sells value. Meaning. Happiness.
"BB helped me see: Customers don't buy products. They buy the FEELING products bring." - Christy Nguyen
Why businesses last:

Not cheapening value
Not competing on price
Building on meaning
Customers become loyal fans

35 years. 5 businesses. One principle: Value first.

#ValueNotProduct #ChristyNguyen #WithBB #MeaningfulBusiness #35Years #ValueFirst

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