When I started using inserts in my product boxes, I didn’t realize how much customers would love them. I ordered my main packaging from The Packaging World, using their Custom Cosmetic Boxes for my skincare jars and Custom Shipping Boxes for online orders. I added custom inserts that held products snugly and included a short thank-you message printed on the inside flap.

It elevated the unboxing experience dramatically. Customers started sharing photos of the presentation on social media, and I saw repeat purchase rates go up. It proved that thoughtful packaging isn’t just about protection—it’s about emotion, too.

Have you experimented with inserts, tissue paper, or interior printing? I’d love to know what little packaging touches make the biggest impression on your customers.