I’m finalizing packaging for my upcoming beauty line, and I can’t decide between glossy or matte finishes. I’ve seen great examples on The Packaging World, especially in their Custom Cosmetic Boxes section. I’m leaning toward matte because it feels modern, but glossy might stand out more on store shelves. Their Custom Shipping Boxes could work either way for consistency.

For those who’ve gone through this design choice, which finish do customers respond to best? Does matte convey luxury or simplicity better than gloss? I want something elegant but still eye-catching in online photos. Any experiences or preferences you can share would help me decide.