Guest
Guest
Jul 15, 2025
1:31 PM
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Launching your book is one of the most exciting — and important — steps in your publishing journey. A successful launch can boost visibility, attract early readers, and generate momentum for long-term sales. Whether you're publishing independently or through a major house like HarperCollins Publishing, a strategic launch plan can make all the difference.
In this guide, you’ll learn how to create an effective book launch strategy for both online and offline platforms. From planning virtual events, email campaigns, and social media promotions to organizing bookstore signings, media outreach, and community engagements, we’ll show you how to reach your audience where they are.
Learn how to set realistic goals, build anticipation, connect with readers, and launch your book with confidence — online and in the real world.
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