It's important to reiterate that the advertising of online betting and gambling is heavily regulated. Therefore, the direct advertising formats commonly seen in markets where sports gambling ads are legal might not be prevalent here.

However, if we consider the global landscape and potential indirect or surrogate advertising that might exist or target offshore markets from India, here are some of the most common formats used in sports gambling ads:

Digital Formats:

• Banner Ads: These are static or animated ads displayed on websites, often sports-related news sites, fantasy sports platforms, or general interest websites. They come in various sizes and can include text, images, and sometimes interactive elements.


• Video Ads: Short video commercials that play before, during, or after online video content (pre-roll, mid-roll, post-roll). These are effective for conveying brand messaging, showing the excitement of betting, and featuring promotional offers.


• Social Media Ads: These appear on platforms like Facebook, Instagram, Twitter (X), and YouTube. They can take various forms, including image ads, video ads, carousels, and stories. Social media allows for highly targeted advertising based on user demographics, interests, and behaviors.


• Search Engine Marketing (SEM): These are text-based ads that appear at the top or bottom of search engine results pages (SERPs) when users search for relevant keywords (e.g., "bet on cricket," "football odds").


• Native Advertising: Ads designed to blend seamlessly with the surrounding content of a website or app, making them less intrusive. This can include sponsored articles, in-feed ads on social media, or recommendation widgets.


• Pop-ups and Interstitial Ads: These are full-screen ads that appear before or after certain actions on a website or app. While they can be effective in capturing attention, they can also be disruptive to the user experience.


• Email Marketing: Sending promotional emails to registered users with information about upcoming events, special offers, and new features.


• Affiliate Marketing Content: Blog posts, reviews, or comparison websites that promote specific betting platforms through embedded links or banners.


• Push Notifications: Real-time alerts sent to users' mobile devices with updates on odds, promotions, or event reminders.


• In-App Advertising: Ads displayed within mobile applications, often sports news apps, fantasy sports apps, or even games.

Where direct advertising is restricted, you might see more subtle forms of promotion, often falling under the umbrella of surrogate advertising, or digital marketing efforts targeting users by offshore platforms. These might mimic the formats listed above but be framed around related content or products.