Local business listings are crucial for small businesses seeking new consumers and online reputation in the digital age. Try these five platforms to list your business locally if you need support.

1. Google My Business (GMB)

Local company listings are best on Google My Business (GMB). People search for local items and services on Google, the world's most popular search engine. Your free GMB profile lets you choose how your business shows in Search and Maps results, from address and hours to customer reviews and updates on local products and services.

GMB offers many advantages for local businesses. When someone searches for your service or product near them, GMB could feature them in Google Search results' "local pack," an array of three businesses displayed at the top. This visibility can be invaluable as most consumers click through.

Tip: Make sure your business details are always up-to-date, using high-quality images to stand out. Responding promptly to customer reviews also increases credibility.

2. Yelp

Yelp is an invaluable platform for listing local business listings, particularly service-based companies like restaurants, salons, and home repair. Consumers rely heavily on Yelp reviews as an accurate way to research businesses before making decisions.

Yelp provides businesses with an easy way to display their business details, upload images, and respond to reviews. Businesses can take advantage of Yelp's paid features such as enhanced listings or ads to increase visibility.

Tip: Encourage satisfied customers to submit positive Yelp reviews, which can help potential customers choose your business and boost search ranks.

3. Facebook Business Pages

Facebook remains one of the world's most beloved platforms, making its Business Pages an effective way for local business listings. Establishing one allows your company to share its contact details, hours of operation, photos, events, and engagement opportunities directly with its target customers.

Facebook's 2.8 billion monthly active users help businesses reach local clients. Facebook's built-in search allows location, service, and review searches.

Tip: Keep your Facebook page active by regularly sharing updates, special promotions, or behind-the-scenes material.

4. Apple Maps

Apple Maps for businesses targeting Apple users is an indispensable source of local business listings. Many iPhone and iPad users rely on Apple Maps for directions, local business searches, and business claims.

Apple Maps helps clients find your business by showing its location, hours, and contact information. Siri integration makes this easy when searching for local recommendations on their phone!

Tip: Make sure your business is listed accurately as this can increase visits from iOS users.

5. Bing Places for Business

Bing is a promising local listing platform despite its lower popularity than Google. For free, Bing Places for Business lists businesses on its search engine and Maps.

Bing integrates seamlessly with Microsoft's voice assistant Cortana and can be an effective tool for reaching tech-savvy customers.

Tip: Listing your business here can boost visibility and enhance search rankings across various search engines.

Conclusion

Claim Your Listings are an essential component of a small business's digital marketing strategy. By claiming them on platforms like Google My Business, Yelp, Facebook, Apple Maps, and Bing Places for Business, you can increase visibility and improve SEO.

Get listing today so your business is easily discoverable by its target audiences at the right moments in time!