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Message Board > marketing dissertation ideas
marketing dissertation ideas
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Apr 02, 2024
11:44 AM
marketing dissertation ideas can explore a wide range of topics, from the impact of social media on consumer behavior to the effectiveness of influencer marketing strategies. Other potential areas of research include analyzing the influence of cultural factors on advertising effectiveness, studying the role of brand storytelling in building customer loyalty, or examining the effectiveness of different pricing strategies in various industries. Additionally, emerging trends such as personalized marketing, artificial intelligence in marketing, and green marketing strategies offer fertile ground for innovative dissertation projects. Ultimately, the choice of topic should reflect the interests and objectives of the researcher while addressing contemporary issues in the field of marketing.


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