Guest
Guest
Dec 06, 2023
1:28 AM
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Getting started in the music industry can be overwhelming. Sooner or later, these questions will start to arise; Where to start? What to focus on? Where to share your content? How to build connections in the industry? If you are an artist, music magazine, blog, record label, music venue, producer or any other music-related professional; These tips will apply to you in one way or another and hopefully help you answer these questions.
You may be wondering who I am and why I am qualified to tell you about winning in the music industry. My name is Aleks Brzoska and I am the founder of a thriving music streaming platform/service. Despite only being there for 7 months, we were already at number one on the podium of the fastest growing music platform sound cloud play purchase. Sure, it was only on occasional days during this period, however, when competing against industry giants like Spotify, Deezer and Tidal, it's a nice achievement, right?
So grab your notepad and let's look at the seven most important things I've learned from my journey in the music business so far!
Get to know the music industry inside out
Knowledge is your advantage over your competitors. Learn everything about all aspects of the music industry, no matter how irrelevant they may seem at the moment. This will always come in handy, even if it's just during a conversation with a connection to make a good first impression; After all, you will be working with people from different parts of the industry; Plus, it's in your best interest to know how each sector of the music business works, so you understand the big picture and have more information when it comes to deals or how systems work in the industry. It's a lot, but if you're serious, it should be fun to learn. Never stop learning.
There are many ways you can learn, whether it's reading books or blogs, watching videos or courses, getting an internship with a music professional/company, making a connection, or gaining more experience.
Plan your trip
Set long-term goals and regular short-term goals, then check them off once you reach them to get a better idea of ??your progress.
To have a successful trip, you must not only know where you are going, but also how to get there. The best way, that I know of, to stay on track is to make to-do lists before you go to sleep, ready to check off the next day; That way, you are using your time efficiently, not procrastinating, and making good progress.
Follow trends, but stand out
The music industry is all about trends and what's hot right now, however you need to add your own unique feel/look/sound (depending on what your business is), to your brand/image/music. to stand out from the rest and give people a reason to become a fan. How you represent yourself or your brand has a direct influence on the type of demographic audience you will primarily attract.
Try to add a unique twist to what's popular right now; As much as people like what they know, they get excited when they hear something new/unique. It is the way human nature works, dating back to when humans began to explore the world, for example in terms of what we can or cannot eat, which allowed us to survive in different parts of the world and develop as a species, that's why we love novelty so much.
Take control of your budget
That's right, taking control of your finances in music is as important as in any other business. You need to know what percentage of your budget you should invest and in what. What is important now and what can wait? Marketing, teams, freelancers, distribution, travel expenses, etc. are the kinds of things you need to consider, depending on what stage you are at in your career, unfortunately, you need to decide that yourself.
Of course, it is possible to make it in the music industry without a big budget. Social media is a powerful tool that costs nothing, however, be prepared to work hard to post high-quality, creative content regularly.
If you take advantage of tip number one in this article, you'll be a pro at managing your budget. They say investing in yourself is the best investment you can make, and it's true, but I think good marketing comes close.
Be active on social media
These days we see many new artists emerging from social media. It seems like every week we see a new chart-topper entering the industry from YouTube, however, it's not just artists who should be taking advantage of social platforms; Where else are you going to build up your fan base and showcase your brand/talent to the world?
As powerful as YouTube is for music professionals, we also see TikTok manipulating music charts as if it were a piece of cake. When a catchy song trends on TikTok, it's almost guaranteed to land a spot on the top 40 music charts, not to mention all the top 10s and No. 1s we've seen over the past two years claim their spot on the charts. . , as a result of exploding on TikTok.
There are countless benefits to being active on social media as a music professional and possibly one of the most important things for any business, simply due to the enormous number of people you can reach; As my favorite real estate investor, Grant Cardone always says; "Attention equals money."
There are many other online music apps and communities that you can be a part of and use to your advantage, such as singing/karaoke apps, music blogs, or even music streaming platforms where you can upload your own music or gain followers. For example, by creating playlists and then adding your music to those playlists once you accumulate some listeners. Get creative with the ways you promote yourself on social media and you'll see a whole new world of unique marketing opportunities that no one talks about.
Red, red, red
To have a good network in the music industry is to thrive in the music industry. This will take time and usually your connections will build up naturally during your trip once you become more active, but don't be afraid to reach out to someone; just make sure you have a good reason to reach out.
The best connections are made spontaneously, during natural interactions; That way you are building a true and mutual relationship. This isn't always easy unless you have mutual friends or work together on the same project, so it's a good idea to attend related events, courses and contact agents, labels, venues or artists directly.
Remember that you can also put yourself out there and invite others to connect with you by creating content for social media, explaining who you are and who you would like to connect with, then sharing with your followers or paying for music. related influencer to share with your followers.
There are potential connections everywhere, in fact, I'll be the first! I'm happy to answer questions, advise you, connect you with the right people, introduce you to industry leaders, and hear what you thought about the article; You can find my contact details at the top of this article.
Be patient
It may not be easy for most, but it is worth it. The music industry is very fun and lucrative if you stick with it. What's better than being rewarded for doing what you love? If that means learning the industry and working on your craft, while living below your means for two years, so be it.
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