10 tips on how to use Facebook for businesses

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10 tips on how to use Facebook for businesses

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Guest
Guest
Nov 21, 2023
4:56 AM

We've been hearing since 2008, the year business pages launched, the importance of using Facebook to grow a business. We all know that it has a very large and powerful user base - 1.5 billion so far - so you know that it is possible that it will help you get new clients for your company. But marketing on Facebook is a story apart from any other social network and conventional marketing.

With these 10 tips on how to use Facebook for businesses we want you to start managing your page Facebook in a professional way so that it gives you good results how to buy facebook comments. The image counts

The image counts. We all know it, so if the image counts and is everything, why do we neglect some aspects of our Facebook page? We can find many things left undone when browsing the pages of companies that have a presence on this social network: Profile photo without logo or without corporate colors (and even blank), area about what the brand does without filling in, etc. That's why remember:

1) USE A RECOGNIZABLE PROFILE PICTURE
Our recommendation is that it be the logo or image of your company (the drawing without text) so that people can recognize your brand. It doesn't matter if you are new to the sector, putting your logo will help users begin to recognize your brand and associate your (good) content with your company.

Some tools you can use to get a good profile photo and perfect headers are Canva and Pablo, both are used for editing and creating images for social networks.

2) COMPLETELY FILL IN THE SECTION ABOUT WHAT YOUR COMPANY DOES
You have to do this before starting to publish or attract an audience for your brand on Facebook because it is what will tell the user what you do, where they can find you, at what time, etc. The keywords on your website are ad-hoc to fill this space as they will help users find you within the social network.

3) MAKE YOUR ORGANIC PUBLICATIONS CUSTOMIZED
Facebook has many tools that allow you to segment your posts by age, gender, educational level, etc. Use this to connect with your audience with the right content.

4) USE TRACKABLE URLS AND FACEBOOK INSIGHTS TO ANALYZE THE BEHAVIOR OF YOUR PAGE
Once you have obtained the metrics and know which links users have opened the most, you can create a customized publishing strategy so that you can publish more of what works and discard what is not of interest to your target audience. Two tools you can count on are Bitly and Hootsuite that have shorteners and track the movement and reach of our links.

5) PUBLISH AT STRATEGIC HOURS OF THE DAY
Although some studies say that the best time to publish is between 1 p.m. and 4 p.m., our advice is that you know your audience and know what times they have the most presence on Facebook. Addressing a mother who connects after nine in the morning when breakfast and school time has passed is not the same as a childless person who drinks her coffee while checking her Facebook profile.

6) USE FACEBOOK ADS TO EXPAND THE REACH OF YOUR POSTS
Get a better ROI (return on investment) by promoting content that has worked on your page. Strategic ads can help attract more people to your page.

7) COORDINATE YOUR ACTIONS ON FACEBOOK WITH YOUR MARKETING CAMPAIGNS
Coordinating your Cover Photo, the still post and call to action on the cover to promote your company's marketing campaigns is the best option to maximize their reach as they are the most visible parts of your page. Try to ensure that both the text level and the visual level have the same line to obtain better results.

8) DON'T POST TOO OFTEN
Many companies and Community Managers believe that more is better. They fill the company page with many posts (some meaningless). According to the latest study from Hubspot companies with less than 100,000 followers receive 60% fewer interactions on each post when they post more than twice a day. So we advise you not to overwhelm your followers by posting more than a couple of times a day. Take advantage of that time to prepare quality content and publications for your most loyal fans.

9)DON'T FORGET ABOUT MULTIMEDIA PUBLICATIONS
You have heard it many times but we are going to repeat it: visual content is essential to achieve success on social networks. And it's not just us saying it, studies show that using photos and videos in Facebook campaigns can generate up to 65% more interactions after a month of starting to use it.

10) DON'T BE SLOW TO RESPOND TO USERS
Do you know that 42% of users who complain on social networks expect a response in less than 60 minutes? Whether your audience posts good or not-so-good things about your brand, ignoring their comments can make them more angry. That's why take a few minutes a day to monitor your Facebook page and answer any questions that have arisen and avoid problems.

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